Wednesday, February 3, 2010

Macau Tourism - Experience Macau












Macau Government Tourist Office
Format: Microsite
Agency: Carat Interactive MYS

URL: http://www.experiencemacau.com.my/
Description: Weekly contest to find 7 keys within Macau. Winner gets a free holiday!

YouTube Disco Y'all

















I may be kind of late in posting this but hey...better late than never.

What's cooking in the YouTube kitchen? YouTube Disco - a music discovery project where users can create a playlist of tracks from the YouTube archive. So, one starts off by keying in an artist's name (in my case, t'was Weezer). It then generates a whole list of Weezer power-pop songs. There's also a tab of "Similar Artists" which then you can include in your very own playlist. Mix and match 'em and you're all set for your disco at work or at home.

Wednesday, January 20, 2010

Ad Opportunities in Google Maps

Google just got awarded a patent not too long ago - “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”.

This describes Google's plans to identify posters, billboards and other advertising space on its online mapping applications and give advertisers the chance to replace these images with more up-to-date adverts. Talk about Digital Out-of-Home!

For us here in Malaysia, may take a while for us to grab this chance. But until we get our Street View up and running, I guess we can watch and learn how brands from around the world utilise this platform.

What's next? Video gaming on Google Maps?

Tuesday, January 5, 2010

Maybelline Magnum













Maybelline MYS
Format: Microsite
Agency: MRM
URL: http://www.maybellinemagnum.com.my/

Thursday, December 17, 2009

The Best of 2009 - Around the World

Alright..I'm jumping on the bandwagon too. Here's Campaign's Annual 2009, Top 10 digital ads. It's be nice to see a Malaysian agency get there one day.

1.Nike 5
Show your five
AKQA / Wieden & Kennedy

2. Visit Sweden
Dave goes to Skåne
Glue

3. Home Office
Freestyle King
aint

4. BBC
BBC Blast studio
Fallon

5. Barclaycard
Waterslide game
Dare

6. Skcin
Computertan
McCann Erickson

7. Samsung
Beat DJ
The last Call – LMFM

8. BMW Z4
Z4 paintbrush
Dare

9. Sony Playstation
Killzone 2
Agency Republic

10.
BakerTweet
Poke

See more Top 10s here.

I'm not gonna have my own list of best Malaysian digital ads of 2009 because I guess the Kancils pretty much sum it up.

Nissan Buckle Up

















Nissan MYS
Format: Banner Ad
Agency: Creative Juice-Sil MYS

Description: I'm a fan when it comes to integrating ads like this. But I wish the copy was bigger and stronger

Brew Rating: Special Brew
Preview Ad

Monday, December 14, 2009

Job Post - SEM Specialist


With the rise and demand of Search these days, especially in this part of the region, it's only a matter of time till we see Search Specialists job postings being a common thing. Right now, agencies are left to pinch these individuals from other agencies.

That being said, there are some vacancies available for a Search Engine Marketing (SEM) specialist in a couple of good agencies. Interested? Leave your name and email address here (Don't worry, I won't publish it).

Wednesday, December 9, 2009

Volkswagen Golf GTI















Volkswagen MYS
Format: eDM
Agency: Tribal DDB MYS

Description: At least some agencies are still having a go at creativity for simple mediums like eDMs. This one from Tribal uses the before and after effect.